Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends. An industry leader in premium materials, we became known by the feeling we deliver – lending comfort and support where and when you need it most, and empowering you to feel however you want to feel. Like a lasting hug from a loved one or friend, the feeling of UGG is an undeniable and authentic attribute of our brand, and the emotional connection we have always possessed with our consumers.