An art director trained in fashion communication and a photographer, Milan born Francesco Ragazzi started Palm Angels in 2011 as a photographic documentation of LA's skater culture. The endeavor evolved into a book, published by Rizzoli in 2014, and subseqeuntly into clothing in 2015. Palm Angels stems from an Italian take on American culture and subcultures. It Merges an appreciation for sartorial codes and a joy for fabric with a proclivity for using clothing as identity tropes and cultural signifiers. Palm Angels is essentially a vision, with a real human being behind it.