Founded in London in 2002 by Shelley Tichborne, mou is the original rugged luxury label for shoes and accessories in premium natural fibres. Ethically produced and eco-friendly, mou styles are expertly handcrafted using only the highest quality materials, all carefully selected for their beauty, softness warmth and durability. Founded in London in 2002 by Shelley Tichborne, mou is the original rugged luxury label for shoes and accessories in premium natural fibres. Ethically produced and eco-friendly, mou styles are expertly handcrafted using only the highest quality materials, all carefully selected for their beauty, softness warmth and durability.